Advertising agencies are buying technology firms

Advertising agencies are buying technology firms, and technology companies are buying ad firms. The cost of the technology firms in particular are rising. Much of that money is bypassing the established global ad networks and instead going to tech companies. By selling millions of short online ads, Google Inc. will this year generate more revenue than WPP or Omnicom Group Inc., the biggest ad groups, according to analyst forecasts.

Traditional media companies are fully realizing now that if they can’t grow their online businesses organically, they had better use their balance sheets to buy in. No World Borders investment banking practice is helping firms in online media and marketing find the right fit with strategic partners and secure liquidity events for their companies. See our Thought Leadership, Growth Strategies, and Investment Banking practices information.

Source: Wall Street Journal, September 6, 2007.

Michael F. Arrigo

Michael is Managing Partner & CEO of No World Borders, a leading healthcare management and IT consulting firm. He serves as an expert witness in Federal and State Court and was recently ruled as an expert by a 9th Circuit Federal Judge. He serves as a patent expert witness on intellectual property disputes, both as a Technical Expert and a Damages expert. He leads a team that provides Cybersecurity best practices for healthcare clients, ICD-10 Consulting, Meaningful Use of Electronic Health Records. He advises legal teams as an expert witness in HIPAA Privacy and Security, medical coding and billing and usual and customary cost of care, the Affordable Care Act and benefits enrollment, white collar crime, False Claims Act, Anti-Kickback, Stark Law, Insurance Fraud, payor-provider disputes, and consults to venture capital and private equity firms on mHealth, Cloud Computing in Healthcare, and Software as a Service. He advises self-insured employers on cost of care and regulations. Arrigo was recently retained by the U.S. Department of Justice (DOJ) regarding a significant false claims act investigation. He has provided opinions on over $1 billion in health care claims and due diligence on over $8 billion in healthcare mergers and acquisitions. Education: UC Irvine - Economics and Computer Science, University of Southern California - Business, studies at Stanford Medical School - Biomedical Informatics, studies at Harvard Medical School - Bioethics. Trained in over 10 medical specialties in medical billing and coding. Trained by U.S. Patent and Trademark Office (USPTO) and PTAB Judges on patent statutes, rules and case law (as a non-attorney to better advise clients on Technical and Damages aspects of patent construction and claims). Mr. Arrigo has been quoted in the Wall Street Journal, New York Times, and National Public Radio.

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