A number of companies have sued Google for trademark infringement in recent years, accusing the company of improperly selling their trademarks as keyword triggers. Late last week, American Airlines joined the party, claiming that when consumers google “American Airlines,” “Aadvantage,” etc., they are directed to “sponsored links” that include rivals’ Web sites and sites that sell tickets for other airlines. Google makes much of its money through these “sponsored links.”
No World Borders SEO and Google paid search advertising partner team can advise you on proper use of these links and search terms, maximizing your investment and reducing the risk. We’ve worked on engagements in medical devices, pharmaceuticals, utilities, enterprise and consumer software, financial services (including mortgage, insurance, investment banking) and other industries. Our team can arrange a consultation to determine the effectiveness of your campaign, establish baseline metrics on your site page views and costs today and design a plan to help improve your website marketing ROI.