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Jump Starting Innovation – P&G Updates a Tired Brand

  • Post author:Michael F. Arrigo
  • Post published:July 9, 2008
  • Post category:branding/consumer products/Innovation
  • Post comments:0 Comments

When P&G's new CEO took the helm, his observation was that the company was innovating, but not successfully executing to develop compitetive advantage. Below is a video from Businessweek.com with…

Continue ReadingJump Starting Innovation – P&G Updates a Tired Brand

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