Advertising agencies are buying technology firms
Advertising agencies are buying technology firms, and technology companies are buying ad firms. The cost of the technology firms in particular are rising. Much of that money is bypassing the…
From Red Herring: Yahoo to Buy Blue Lithium
“Yahoo on Tuesday said it agreed to acquire ad network BlueLithium for about $300 million in cash, a move that will help the Internet giant sell advertising across a greater…
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