mHIMSS Super Session Panel, Monday December 3, 2012 at 10:30am Eastern Time
At the annual mHIMSS (“mobile health or simply mHealth Information Systems Society) Conference in National Harbor, Maryland, thought leaders from various companies came together to discuss new care models and innovation.
- Essentially, the industry would like to find ways to combine mobile engagement with the ‘FICO score’ of health, and use mobile technology to reach out to and engage patients.
- However, these large companies also recognized that the innovation may not come from them, but from others in the room at this very conference.
- The speakers invited entrepreneurs with ideas to pitch the speakers’ companies. One early attempt to innovate by two large companies around score cards comes from Johnson & Johnson and Microsoft. Johnson & Johnson has published a new Windows 8 app for consumers, Digital Health Scorecard, via the Windows Store.
- Don Jones of Qualcomm predicted that the Affordable Care Act combined with mHealth will enable more efficient consumerism.
- “…Obamacare will create more insured people with high deductible plans, and therefore the first dollar will be out of pocket for these people, much like health plans in the 1970s. The difference is that today, these health consumers will use mobile tools to enable their shopping and better informed about wellness.” Consequently the panel agreed, they’ll have increased ownership and be a more health competent consumer.
- According to Mark Bertolini CEO of Aetna, at the end of 2010, 9 percent of mobile phone users had apps on their phones to track or manage their health. By 2015, experts predict 30 percent of smartphone users are likely to use wellness apps.
For more insights, continue reading below.
Moderator: Don Jones – Qualcomm Life
Panelists: Scott Peterson – Verizon, Scott Ratzan – Johnson & Johnson, Chanin Wending – Geisinger Health System, David Yakimischak – Surescripts
Here are some of the key observations of the panelists.
- David Yakimischak of Surescripts said said, “…today the patient is both at the edge of our systems and at the center of our systems…” Yakimischak expects more and more patients to “…write directly to our systems…” He continued, “…technology should enable pharmacists and care givers.
- Chanin Wending, Geisinger Health System said, “…patients aren’t really great at calling their doctor and stating that they have a problem. So Wending uses a survey, which is based on a nationally validated instrument that can be answered from the patient’s iPhone, Android device, or other mobile phone. Ms. Wending said that proactive outreach and patient engagement via mobile devices has improved information for the physician, but the challenge continues to be ensuring that patients will act on available information to improve their health.
- Scott Peterson of Verizon said he predicts call centers and health analytics will help determine how patients can receive data to their mobile device that is most helpful.
- Digital scorecards, mobile devices and ‘frugal technologies’ such as paper check lists can be combined to improve health outcomes” said Scott Ratzan of Johnson & Johnson.
- Jones switched gears and led the panel through prescribing an app that might be prescribed in concert with medication. Where will the App be fulfilled? J&J, Verizon? Distribution channels, changing models from diagnosis & treat to “be well.” The information that is critical at decision time needs to be right.
- The panel agreed that a ‘score’ that is able to gage health over time with a dashboard that is easy to understand by the consumer.