Overcoming Customer Resistance to Innovation, by Paul Sloane
Sometimes the biggest resistance to innovation comes from the person who should benefit most from it – the customer. Customers can be very conservative. When you come along with an…
Sometimes the biggest resistance to innovation comes from the person who should benefit most from it – the customer. Customers can be very conservative. When you come along with an…
Distributing Experiences The digital media business is no longer simply about buying ad space. It’s a discipline focused on distributing experiences—through social networks, videos, widgets and applications, branded content, and,…