Impact of Google’s wireless strategy – cellphones with ads or easier access to applications?

/, cell phone, Gmail, Google, mobile computing, mobile phones, wireless/Impact of Google’s wireless strategy – cellphones with ads or easier access to applications?

Impact of Google’s wireless strategy – cellphones with ads or easier access to applications?

Carriers traditionally have decided what applications most consumers see on their cellphones, setting rules and negotiating fees for software developers to gain access. Google has struggled at times in recent years to get its products — including Google Maps, Gmail email and its search engine — onto mobile phones in a way that’s easy for people to use.

In the video below, Amol Sharma of the Wall Street Jornal reports on Google’s new announcement that the company is developing cellphone software with a variety of wireless handset makers and operators. However, ad server technology designed or cell phones is a part of the componentry being built out as well.

By | 2017-05-04T04:07:20+00:00 November 8th, 2007|ad server, cell phone, Gmail, Google, mobile computing, mobile phones, wireless|0 Comments

About the Author:

Michael is Managing Partner & CEO of No World Borders, a leading healthcare management and IT consulting firm. He serves as an expert witness in Federal and State Court and was recently ruled as an expert by a 9th Circuit Federal Judge. He serves as a patent expert witness on intellectual property disputes, both as a Technical Expert and a Damages expert. He leads a team that provides Cybersecurity best practices for healthcare clients, ICD-10 Consulting, Meaningful Use of Electronic Health Records. He advises legal teams as an expert witness in HIPAA Privacy and Security, medical coding and billing and usual and customary cost of care, the Affordable Care Act and benefits enrollment, white collar crime, False Claims Act, Anti-Kickback, Stark Law, Insurance Fraud, payor-provider disputes, and consults to venture capital and private equity firms on mHealth, Cloud Computing in Healthcare, and Software as a Service. He advises self-insured employers on cost of care and regulations. Arrigo was recently retained by the U.S. Department of Justice (DOJ) regarding a significant false claims act investigation. He has provided opinions on over $1 billion in health care claims and due diligence on over $8 billion in healthcare mergers and acquisitions. Education: UC Irvine - Economics and Computer Science, University of Southern California - Business, studies at Stanford Medical School - Biomedical Informatics, stutdies at Harvard Law School - Bioethics. Trained in over 10 medical specialties in medical billing and coding. Trained by U.S. Patent and Trademark Office (USPTO) and PTAB Judges on patent statutes, rules and case law (as a non-attorney to better advise clients on Technical and Damages aspects of patent construction and claims).
Loading Facebook Comments ...

Leave A Comment